T-shirts are those simple, comfy cotton casuals, an influence of the West, which blends easily with Indian style of dressing. T-shirt, if the funny name makes you wonder, here is the history. The name apparently is credited to its simple design. Indian Tennis player Sania Mirza wears T-shirt bearing the words like “Well-behaved women rarely make history”, “Attitude Unlimited” and many more. Today she is facing a tough time in answering the questions from the media related to skin tight T-shirt she wears. Indeed a hot issue of cool T-shirt!
Everyone believes that what you dress or wear says a lot about your personality. It displays your character and behavior. Sometimes T-shirts gives a perfect attitude of a person when displaying some slogans or logos and it also displays the community or religion you belong to or association / group associated with it, hence it leads to intelligent conversation or displays what you want to speak about. That means it convey your messages in the form of slogan or logo and ultimately your attitude!
Normally, teens prefer short sleeves T-shirt with attitude slogans. Many young people prefers T-shirts with attitude slogans like “God bless everyone”,” Bad attitude”, “I am on summer holiday”, ” Flower Friend”, , “I have an attitude!”, etc. If you care about the animals show it with “Animal’s friend”, if you care about environment wear T-shirt with slogans like “Think Green”, “Protect Earth from Pollution” and the possibility of playing around with words, designing and wearing it on you is immense. And all it depends on what you want to show and what you are wearing that ultimately describe your attitude.
T-shirts are most preferred and acceptable in Indian market
In India, earlier, T-shirts were preferred by children and teens only, but now a days people of all age-groups wears T-shirts. Generally old age people prefer mostly collared T-shirts with branded names. Kids buy T-shirts of styles Pokemon and Spiderman and with many cartoon themes.
Recently, T-shirts with plain colors like white, bottle green, emerald green, kelly green, sky blue, navy, orange, royal blue, sunflower, heather, ash, olive, khaki, deep navy, navy, aqua etc are preferred in office or with the corporate logo or slogans. Today, a new corporate trend of dressing observed in India, especially in the information technology industry where you can come with a blazer or sports jacket and attend a meeting wearing T-shirt too.
Ladies are also wearing T-shirts in corporate houses with contrasting bound neck band and cuffs, short sleeve T-shirts. Even many offices are also favoring Western wear including corporate T-shirts. Indian fashion trends are going to West now a days.
Shopping malls have been growing in India like mushrooms and selling branded T-shirts and clothes to youngsters. In India most ladies are wearing T-shirts, Indian women are giving up their traditional wears like saris, salwar kameez and pajamas and replacing these with western wear, like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing is like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing are more convenient, especially when office hours or while traveling. Along with a short T-shirt women are used to wear low-cut pants/jeans with a tight belt is a hot and new trend in India.
Demand: trendy and flourishing T-shirt market of India
A peep inside casual wear stores here suggests that T-shirts have a presence that cannot be ignored and also have an ally even among the not-so-fashion-conscious people here.
A splash of colours, a few funky words do a mighty bit towards endearing them to any crowd, young or old. T-shirts now serve as the easiest canvass for a piece of art ranging from a Superman to political slogans. The scope of playing around with words and wearing it on you is tremendous.